Exploring consumers' motivations to engage in innovation through co-creation activities

European Journal of Marketing

Volumn 48, Issue 1, 2014, Pages 147-169

  Roberts, Deborah ^a   Hughes, Mathew ^b   Kertbo, Kia ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Consumers; Innovation; Motivation theory; Social exchange theory; Value co creation

Indexed keywords

EID: 84897463664     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-12-2010-0637     Document Type: Article

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