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Volumn 52, Issue , 2015, Pages 108-114

Cause related marketing in the German retail sector: Exploring the role of consumers' trust

Author keywords

Cause related marketing (CrM); Consumers' trust; Corporate Social Responsibility (CSR); Retail sector; Structural equation modelling (SEM)

Indexed keywords

COMPETITION (ECONOMICS); CONSUMPTION BEHAVIOR; CORPORATE SOCIAL RESPONSIBILITY; CORPORATE STRATEGY; MARKETING; RETAILING; SPILLOVER EFFECT;

EID: 84955173874     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2014.06.012     Document Type: Article
Times cited : (56)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.