Cause related marketing in the German retail sector: Exploring the role of consumers' trust

Food Policy

Volumn 52, Issue , 2015, Pages 108-114

  Hartmann, Monika ^a   Klink, Jeanette ^a   Simons, Johannes ^a  

^a UNIVERSITY OF BONN   (Germany)

Author keywords

Cause related marketing (CrM); Consumers' trust; Corporate Social Responsibility (CSR); Retail sector; Structural equation modelling (SEM)

Indexed keywords

COMPETITION (ECONOMICS); CONSUMPTION BEHAVIOR; CORPORATE SOCIAL RESPONSIBILITY; CORPORATE STRATEGY; MARKETING; RETAILING; SPILLOVER EFFECT;

GERMANY;

EID: 84955173874     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2014.06.012     Document Type: Article

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