Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

Volumn , Issue , 2011, Pages

  Kotler, Philip ^a   Kartajaya, Hermawan ^b   Setiawan, Iwan ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b MarkPlus Inc   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891585228     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118257883     Document Type: Book

References (258)

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122. Based on Nielsen Online Global Consumer Study, April 2007.
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130. Jim C. Collins and Jerry I. Porras, "Organizational Vision and Visionary Organization," California Management Review, Fall 1991.
131. "Forging a Link between Shareholder Value and Social Good," Knowledge@Wharton, May 19, 2003.
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133. Trond Riiber Knudsen, Andreas Randel, and Jorgen Rughølm, "The Vanishing Middle Market," The McKinsey Quarterly, Number 4, 2004.
134. C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Philadelphia: Wharton School Publishing, 2005);
135. Stuart L. Hart, Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems (Philadelphia: Wharton School Publishing, 2005).
136. Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (New York: HarperBusiness, 2000).
137. Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing Solution (Philadelphia: Wharton School Publishing, 2009).
138. Muhammad Yunus, Banker to the Poor: Micro-Lending and the Battle against World Poverty (New York: PublicAffairs, 2007).
139. Arphita Khare, "Global Brands Making Foray in Rural India," Regent Global Business Review, April 2008.
140. Lynelle Preston, "Sustainability at Hewlett-Packard: From Theory to Practice," California Management Review, Spring 2001.
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152. "Valuing Corporate Social Responsibility," The McKinsey Quarterly, February 2009.
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154. Carol Stephenson, "Boosting the Triple Bottom Line," Ivey Business Journal, January/February 2008.
155. 2009 Cone Consumer Environmental Survey, Cone, 2009.
156. Sally Cohen, "Making the Case for Environmentally and Socially Responsible Consumer Products," Forrester, 2009.
157. Mary Jo Hatch and Majken Schultz, "Are the Stars Aligned for Your Corporate Brand?," Harvard Business Review, February 2001.
158. BSR/Cone 2008 Corporate Sustainability in a New World Survey, Cone, 2008.
159. Jez Frampton, "Acting Like a Leader: The Art of Sustainable Sustainability," Interbrand, 2009.
160. B. Joseph Pine II and James H. Gilmore, The Experience Economy: Work Is Theater and Every Business a Stage (Boston: Harvard Business Press, 1999).
161. The 2008 Cone Cause Evolution Study, Cone, 2008.
162. Richard Stengel, "Doing Well by Doing Good," Time, September 10, 2009.
163. Liza Ramrayka, "The Rise and Rise of the Ethical Consumer," Guardian, November 6, 2006.
164. Ryan Nakashima, "Disney to Purchase Marvel Comics for $4B," Time, August 31, 2009.
165. David E. Bell and Laura Winig, "Disney Consumer Products: Marketing Nutrition to Children," Harvard Business School Case, 2007.
166. Based on the 2007 and 2008 figures, The Walt Disney Fact Book, 2008.
167. Matthew Boyle, "The Wegmans Way," Fortune, January 24, 2005.
168. Mark Tatge, "As a Grocer, Wal-Mart is No Category Killer," Forbes, June 30, 2003.
169. "The State of Corporate Philanthropy: A McKinsey Global Survey," The McKinsey Quarterly, January 2008.
170. Survey by Merrill Lynch and Capgemini, cited in Shu-Ching Jean Chen, "When Asia's Millionaires Splurge, They Go Big," Fortune, 2007.
171. Gallup Poll, December 19, 2008.
172. Emily Bryson York, "Quaker Kicks Off Brand Campaign in Times Square," Advertising Age, March 9, 2009.
173. Karen Egolf, "Haagen-Dazs Extends Its Honey-Bee Efforts," Advertising Age, August 4, 2009.
174. "Shoppers Determine Grocers' Charitable Giving," RetailWire, September 5, 2008.
175. Ron Irwin, "Can Branding Save the World?" Brandchannel, April 8, 2002.
176. "Motorola Foundation Grants $5 Million to Programs that Engage Budding Innovators," press release, Motorola, June 25, 2009.
177. Survey by Edelman, Edelman press release, November 15, 2007, cited in Ryan McConnell, "Edelman: Consumers Will Pay Up to Support Socially Conscious Marketers," Advertising Age, November 16, 2007.
178. Debby Bielak, Sheila M.J. Bonini, and Jeremy M. Oppenheim, "CEOs on Strategy and Social Issues," The McKinsey Quarterly, October 2007.
179. Brendan C. Buescher and Paul D. Mango, "Innovation in Health Care: An Interview with the CEO of the Cleveland Clinic," The McKinsey Quarterly, March 2008.
180. Michael Mandel, "The Real Cost of Offshoring," BusinessWeek, June 18, 2007.
181. Lew McCreary, "What Was Privacy," Harvard Business Review, October 2008.
182. Lisa Johnson and Andrea Learned, Don't Think Pink: What Really Makes Women Buy-and How to Increase Your Share of This Crucial Market (New York: AMACOM, 2004).
183. Michael J. Silverstein and Kate Sayre, "The Female Economy," Harvard Business Review, September 2009
184. Sylvia Ann Hewlett, Laura Sherbin, and Karen Sumberg, "How Gen Y & Boomers Will Reshape Your Agenda," Harvard Business Review, July-August 2009.
185. Ian Rowley and Hiroko Tashiro, "Japan: Design for the Elderly," BusinessWeek, May 6, 2008.
186. "Burgeoning Bourgeoisie," The Economist, February 12, 2009.
187. Sheila Bonini, Jieh Greeney, and Lenny Mendonca, "Assessing the Impact of Societal Issues: A McKinsey Global Survey," The McKinsey Quarterly, November 2007.
188. Tim Sanders, "Social Responsibility Is Dead," Advertising Age, September 17, 2009.
189. Human-Centered Design: An Introduction, IDEO, 2009.
190. Press release: Nobel Peace Prize 2006, Oslo, October 13, 2006.
191. Ethan B. Kapstein, Economic Justice: Towards a Level Playing Field in an Unfair World (Princeton: Princeton University Press, 2006).
192. C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Philadelphia: Wharton School Publishing, 2005).
193. Fareed Zakaria, Post-American World (New York: W.W. Norton & Co., 2008).
194. Eric D. Beinhocker, Diana Farrell, and Adil S. Zainulbhai, "Tracking the Growth of India's Middle Class," The McKinsey Quarterly, August 2007.
195. Jeffrey D. Sachs, The End of Poverty: Economic Possibilities for Our Time (New York: Penguin Press, 2005).
196. U.N. Millennium Project 2005, Investing in Development: A Practical Plan to Achieve the Millennium Development Goals: Overview, United Nations Development Program, 2005.
197. From ITC's web site, www.itcportal.com/rural-development/echoupal.htm.
198. Ruma Paul, "Bangladesh Grameenphone Eyes Rural Users with New Plan," Reuters, December 1, 2008.
199. Luis Alberto Moreno, "Extending Financial Services to Latin America's Poor," The McKinsey Quarterly, March 2007.
200. From Unilever's web site, www.unilever.com/sustainability/.
201. "Dell Eyes $1 Billion Market in India," The Financial Express, August 13, 2008.
202. "China to Increase Investment in Rural Areas by over 100 Billion Yuan," People' Daily, January 31, 2008.
203. Patrick Barta and Krishna Pokharel, "Megacities Threaten to Choke India," Wall Street Journal, May 13, 2009.
204. Stuart L. Hart, Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems (Philadelphia: Wharton School Publishing, 2005).
205. Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (New York: HarperBusiness, 2000).
206. Garry Emmons, "The Business of Global Poverty: Interview with Michael Chu," Harvard Business School Working Knowledge, April 4, 2007.
207. Sheridan Prasso, "Saving the World with a Cup of Yogurt," Fortune, March 15, 2007.
208. Press release-Danone, "Launching of Danone Foods Social Business Enterprise," March 16, 2006.
209. Muhammad Yunus, "Social Business Entrepreneurs Are the Solution," www.grameen-info.org/bank/socialbusiness entrepreneurs.htm.(last modified August 20, 2005, last accessed May 2, 2007).
210. Don Johnston, Jr. and Jonathan Morduch, "The Unbanked: Evidence from Indonesia," The World Bank Economic Review, 2008.
211. Michael Chu, "Commercial Returns and Social Value: The Case of Microfinance," Harvard Business School Conference on Global Poverty, December 2, 2005.
212. From Unilever's web site: www.unilever.com/sustainability/casestudies/health-nutrition-hygiene/globalpartnershipwith unicef.aspx.
213. From Holcim's web site www.holcim.com/CORP/EN/id/1610640158/mod/7 2 5 0/page/case study.html.
214. Steve Hamm, "The Face of the $100 Laptop," BusinessWeek, March 1, 2007.
215. Farhad Riahi, "Pharma's Emerging Opportunity," The McKinsey Quarterly, September 2004.
216. Nicholas P. Sullivan, You Can Hear Me Now: How Microloans and Cell Phones Are Connecting the World's Poor to the Global Economy (San Francisco, Jossey-Bass, 2007).
217. "Marketing to Rural India: Making the Ends Meet," India Knowledge@ Wharton, March 8, 2007.
218. Kunal Sinha, John Goodman, Ajay S. Moorkerjee, and John A. Quelch, "Marketing Programs to Reach India's Underserved," in V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton (editors), Business Solutions for the Global Poor: Creating Social and Economic Value (San Francisco: Jossey- Bass, 2007).
219. VALS is the system that identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. See www. sric-bi.com/VALS/for more detailed description of the segmentation.
220. Douglas B. Holt, How Brands Become Icons: The Principles of Cultural Branding (Boston: Harvard Business School Press, 2004).
221. Cécile Churet & Amanda Oliver, Business for Development, World Business Council for Sustainable Development, 2005.
222. From the Co-operative Group's web site: www.cooperative. coop/.
223. Guillermo D'Andrea and Gustavo Herrero, "Understanding Consumers and Retailers at the Base of the Pyramid in Latin America," Harvard Business School Conference on Global Poverty, December 2, 2005.
224. Christopher P. Beshouri, "A Grassroots Approach to Emerging Market Consumers," The McKinsey Quarterly, 2006, Number 4.
225. The DuPont Case is mainly written based on an article by Nicholas Varchaver, "Chemical Reaction," Fortune, March 22, 2007.
226. Stuart L. Hart, "Beyond Greening: Strategies for a Sustainable World," Harvard Business Review, January-February 1997.
227. Marc Gunther, "Green is Good," Fortune Magazine, March 22, 2007.
228. Noah Walley and Bradley Whitehead, "It's Not Easy Being Green," Harvard Business Review, May-June 1994.
229. The Wal-Mart Case is mainly written based on an article by Marc Gunther, "The Green Machine," Fortune, July 31, 2006.
230. From www.dictionary.com.
231. "Is Wal-Mart Going Green?" MSNBC News Services, October 25, 2005.
232. Timberland homepage, www.timberland.com, May 11, 2007.
233. Jayne O'Donnell and Christine Dugas, "More Retailers Go for Green-the Eco Kind," USA Today, April 19, 2007.
234. Marc Gunther, "Compassionate Capitalism at Timberland," Fortune, February 8, 2006.
235. Daniel C. Esty and Andrew S. Winston, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (New Haven, CT: Yale University Press, 2006).
236. VALS is the system that identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. See www.sric-bi.com/VALS/for a more detailed description of the segmentation.
237. Anne Underwood, "10 Fixes for the Planet," Newsweek, May 5, 2008.
238. Read more about how to nudge customers toward more responsible options in Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions about Health, Wealth, and Happiness (New Haven, CT: Yale University Press, 2008).
239. Charles Lockwood, "Building the Green Way," Harvard Business Review, June 2006.
240. Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High Tech to Mainstream Customers (New York: HarperBusiness, 1999).
241. For more information about MDGs, see www.un.org/millennium goals/.
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254. Cécile Churet & Amanda Oliver, Op.Cit.
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