Social media management strategies for organizational impression management and their effect on public perception

Journal of Strategic Information Systems

Volumn 25, Issue 2, 2016, Pages 127-139

  Benthaus, Janek ^a   Risius, Marten ^a   Beck, Roman ^b  

^a GOETHE UNIVERSITY   (Germany)

^b IT UNIVERSITY OF COPENHAGEN   (Denmark)

Author keywords

Impression management; Mixed methods approach; Public perception; Receiver operating characteristic analysis; Strategic social media management; Twitter

Indexed keywords

INFORMATION SYSTEMS; MANAGEMENT INFORMATION SYSTEMS;

IMPRESSION MANAGEMENT; MIXED METHOD; PUBLIC PERCEPTION; RECEIVER OPERATING CHARACTERISTIC ANALYSIS; SOCIAL MEDIA; TWITTER;

SOCIAL NETWORKING (ONLINE);

EID: 84952918845     PISSN: 09638687     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jsis.2015.12.001     Document Type: Article

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