Enhancing financial performance with social media: An impression management perspective

Decision Support Systems

Volumn 55, Issue 4, 2013, Pages 911-918

  Schniederjans, Dara ^a   Cao, Edita S ^b   Schniederjans, Marc ^c  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Direct assertive assertive strategy; Financial performance; Impression management; Social media

Indexed keywords

CORPORATE IMAGES; CORPORATE WEBSITES; DIRECT-ASSERTIVE/ASSERTIVE STRATEGY; EXTERNAL STAKEHOLDERS; FINANCIAL PERFORMANCE; IMPRESSION MANAGEMENT; NETWORK PLATFORMS; SOCIAL MEDIA;

DATA MINING; FINANCE; INDUSTRY;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84884206210     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.12.027     Document Type: Article

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