-
1
-
-
79955059733
-
Identifying social influence: A comment on opinion leadership and social contagion in new product diffusion
-
Aral S (2011) Identifying social influence: A comment on opinion leadership and social contagion in new product diffusion. Marketing Sci. 30(2):217-223.
-
(2011)
Marketing Sci.
, vol.30
, Issue.2
, pp. 217-223
-
-
Aral, S.1
-
2
-
-
80052775224
-
Creating social contagion through viral product design: A randomized trial of peer influence in net-works
-
Aral S, Walker D (2011) Creating social contagion through viral product design: A randomized trial of peer influence in net-works. Management Sci. 57(9):1623-1639.
-
(2011)
Management Sci.
, vol.57
, Issue.9
, pp. 1623-1639
-
-
Aral, S.1
Walker, D.2
-
3
-
-
84863993298
-
Identifying influential and susceptible members of social networks
-
Aral S, Walker D (2012) Identifying influential and susceptible members of social networks. Science 337(6092):337-341.
-
(2012)
Science
, vol.337
, Issue.6092
, pp. 337-341
-
-
Aral, S.1
Walker, D.2
-
4
-
-
76049088642
-
Distinguishing influence based contagion from homophily driven diffusion in dynamic networks
-
Aral S, Muchnik L, Sundararajan A (2009) Distinguishing influence based contagion from homophily driven diffusion in dynamic networks. Proc. Natl. Acad. Sci. USA 106(51):21544-21549.
-
(2009)
Proc. Natl. Acad. Sci. USA
, vol.106
, Issue.51
, pp. 21544-21549
-
-
Aral, S.1
Muchnik, L.2
Sundararajan, A.3
-
5
-
-
77954576235
-
Money, glory and cheap talk: Analyzing strategic behavior of contestants in simultaneous crowdsourcing contests on TopCoder.com.
-
Rappa M, Jones P, Freire J, Chakrabarti S, eds., (ACM Press, New York)
-
Archak N (2010) Money, glory and cheap talk: Analyzing strategic behavior of contestants in simultaneous crowdsourcing contests on TopCoder.com. Rappa M, Jones P, Freire J, Chakrabarti S, eds. Proc. 19th Internat. Conf. World Wide Web (ACM Press, New York), 21-30.
-
(2010)
Proc. 19th Internat. Conf. World Wide Web
, pp. 21-30
-
-
Archak, N.1
-
6
-
-
78649842272
-
Predicting the future with social media
-
Hoeber O, Li Y, Huang XJ, eds., (IEEE Computer Society, Los Alamitos, CA)
-
Asur S, Huberman BA (2010) Predicting the future with social media. Hoeber O, Li Y, Huang XJ, eds. Proc. IEEE/WIC/ACM Internat. Conf. Web Intelligence and Intelligent Agent Tech. (WI-IAT) (IEEE Computer Society, Los Alamitos, CA), 492-499.
-
(2010)
Proc. IEEE/WIC/ACM Internat. Conf. Web Intelligence and Intelligent Agent Tech. (WI-IAT)
, pp. 492-499
-
-
Asur, S.1
Huberman, B.A.2
-
8
-
-
79953102821
-
Twitter mood predicts the stock market
-
Bollen J, Mao H, Zeng X (2011) Twitter mood predicts the stock market. J. Comput. Sci. 2(1):1-8.
-
(2011)
J. Comput. Sci.
, vol.2
, Issue.1
, pp. 1-8
-
-
Bollen, J.1
Mao, H.2
Zeng, X.3
-
9
-
-
77958033399
-
Open platform strategies and innovation: Granting access vs. devolving control
-
Boudreau K (2010) Open platform strategies and innovation: Granting access vs. devolving control. Management Sci. 56(10):1849-1872.
-
(2010)
Management Sci.
, vol.56
, Issue.10
, pp. 1849-1872
-
-
Boudreau, K.1
-
10
-
-
84863520736
-
The Groupon effect on Yelp ratings: A root cause analysis
-
Faltings B, Leyton-Brown K, Ipeirotis P, eds., (ACM Press, New York)
-
Byers J, Mitzenmacher M, Zervas G (2012) The Groupon effect on Yelp ratings: A root cause analysis. Faltings B, Leyton-Brown K, Ipeirotis P, eds. Proc. 13th ACM Conf. Electronic Commerce (EC'12) (ACM Press, New York), 248-265.
-
(2012)
Proc. 13th ACM Conf. Electronic Commerce (EC'12)
, pp. 248-265
-
-
Byers, J.1
Mitzenmacher, M.2
Zervas, G.3
-
11
-
-
41549109729
-
Online consumer review: Word of mouth as a new element of the marketing communication mix
-
Chen Y, Xie J (2008) Online consumer review: Word of mouth as a new element of the marketing communication mix. Management Sci. 54(3):477-491.
-
(2008)
Management Sci.
, vol.54
, Issue.3
, pp. 477-491
-
-
Chen, Y.1
Xie, J.2
-
12
-
-
79955367626
-
Online social interactions: A natural experiment on word of mouth versus observational learning
-
Chen Y, Qang Q, Xie J (2011) Online social interactions: A natural experiment on word of mouth versus observational learning. J. Marketing Res. 48(2):238-254.
-
(2011)
J. Marketing Res.
, vol.48
, Issue.2
, pp. 238-254
-
-
Chen, Y.1
Qang, Q.2
Xie, J.3
-
13
-
-
33748566804
-
The effect of word of mouth on sales: Online book reviews
-
Chevalier J, Mayzlin D (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345-354.
-
(2006)
J. Marketing Res.
, vol.43
, Issue.3
, pp. 345-354
-
-
Chevalier, J.1
Mayzlin, D.2
-
14
-
-
77955704757
-
The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local marketing
-
Chintagunta P, Gopinath S, Venkataraman S (2010) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local marketing. Marketing Sci. 29(5):944-957.
-
(2010)
Marketing Sci.
, vol.29
, Issue.5
, pp. 944-957
-
-
Chintagunta, P.1
Gopinath, S.2
Venkataraman, S.3
-
15
-
-
84877649556
-
-
McKinsey Global Institute, July.
-
Chui M, Manyika J, Bughin J, Dobbs R, Roxburgh C, Sarrazin H, Sands G, Westergren M (2012) The social economy: Unlocking value and productivity through social technologies. McKinsey Global Institute, July.
-
(2012)
The social economy: Unlocking value and productivity through social technologies
-
-
Chui, M.1
Manyika, J.2
Bughin, J.3
Dobbs, R.4
Roxburgh, C.5
Sarrazin, H.6
Sands, G.7
Westergren, M.8
-
16
-
-
84877656306
-
The effects of rewarding user engagement The case of Facebook apps
-
Claussen J, Kretschmer T, Mayrhofer P (2013) The effects of rewarding user engagement? The case of Facebook apps. Inform. Systems Res. 24(1):186-200.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 186-200
-
-
Claussen, J.1
Kretschmer, T.2
Mayrhofer, P.3
-
17
-
-
33749684670
-
Strategic manipulation of Internet opinion forums: Implications for consumers and firms
-
Dellarocas C (2006) Strategic manipulation of Internet opinion forums: Implications for consumers and firms. Management Sci. 52(10):1577-1593.
-
(2006)
Management Sci.
, vol.52
, Issue.10
, pp. 1577-1593
-
-
Dellarocas, C.1
-
18
-
-
84877647092
-
Media, aggregators, and the link economy: Strategic link formation in content networks
-
Forthcoming.
-
Dellarocas C, Katona Z, Rand W (2013) Media, aggregators, and the link economy: Strategic link formation in content networks. Management Sci. Forthcoming.
-
(2013)
Management Sci.
-
-
Dellarocas, C.1
Katona, Z.2
Rand, W.3
-
19
-
-
70350569977
-
Steal my idea! Organizational adoption of user innovations from a user innovation community: A case study of Dell IdeaStorm
-
Di Gangi PM, Wasko M (2009) Steal my idea! Organizational adoption of user innovations from a user innovation community: A case study of Dell IdeaStorm. Decision Support Systems 48(1):303-312.
-
(2009)
Decision Support Systems
, vol.48
, Issue.1
, pp. 303-312
-
-
Di Gangi, P.M.1
Wasko, M.2
-
20
-
-
84877684258
-
Engineering optimal network effects via social media features and seeding in markets for digital goods and services
-
Dou Y, Niculescu M, Wu DJ (2013) Engineering optimal network effects via social media features and seeding in markets for digital goods and services. Inform. Systems Res. 24(1):164-185.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 164-185
-
-
Dou, Y.1
Niculescu, M.2
Wu, D.J.3
-
21
-
-
79952109011
-
What's your personal social media strategy
-
Dutta S (2010) What's your personal social media strategy? Harvard Bus. Rev. 88(11):127-130.
-
(2010)
Harvard Bus. Rev.
, vol.88
, Issue.11
, pp. 127-130
-
-
Dutta, S.1
-
24
-
-
84877649558
-
Predicting adoption probabilities in social networks
-
Fang X, Hu P, Li Z, Tsai W (2013) Predicting adoption probabilities in social networks. Inform. Systems Res. 24(1):128-145.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 128-145
-
-
Fang, X.1
Hu, P.2
Li, Z.3
Tsai, W.4
-
26
-
-
0013207517
-
-
(Harvard Business Review Press, Cambridge, MA).
-
Gawer A, Cusumano MA (2002) Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation (Harvard Business Review Press, Cambridge, MA).
-
(2002)
Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation
-
-
Gawer, A.1
Cusumano, M.A.2
-
27
-
-
84877667347
-
-
Product policy in markets with word-of-mouth communication. Working paper,
-
Godes D (2012) Product policy in markets with word-of-mouth communication. Working paper,
-
(2012)
-
-
Godes, D.1
-
28
-
-
84861665979
-
Sequential and temporal dynamics of online opinion
-
Godes D, Silva JC (2012) Sequential and temporal dynamics of online opinion. Marketing Sci. 31(3):448-473.
-
(2012)
Marketing Sci.
, vol.31
, Issue.3
, pp. 448-473
-
-
Godes, D.1
Silva, J.C.2
-
29
-
-
67449116848
-
Content vs. advertising: The impact of competition on media firm strategy
-
Godes D, Ofek E, Sarvary M (2009) Content vs. advertising: The impact of competition on media firm strategy. Marketing Sci. 28(1):20-35.
-
(2009)
Marketing Sci.
, vol.28
, Issue.1
, pp. 20-35
-
-
Godes, D.1
Ofek, E.2
Sarvary, M.3
-
30
-
-
32044465180
-
The firm's management of social interactions
-
Godes D, Mayzlin D, Chen Y, Das S, Dellarocas C, Pfeiffer B, Libai B, Sen S, Shi M, Verlegh PWJ (2005) The firm's management of social interactions. Marketing Lett. 16(3):415-428.
-
(2005)
Marketing Lett.
, vol.16
, Issue.3
, pp. 415-428
-
-
Godes, D.1
Mayzlin, D.2
Chen, Y.3
Das, S.4
Dellarocas, C.5
Pfeiffer, B.6
Libai, B.7
Sen, S.8
Shi, M.9
Verlegh, P.W.J.10
-
31
-
-
84877663273
-
Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
-
Goh KY, Heng CS, Lin Z (2013) Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content. Inform. Systems Res. 24(1):88-107.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 88-107
-
-
Goh, K.Y.1
Heng, C.S.2
Lin, Z.3
-
32
-
-
79959453157
-
Collabode: Collaborative coding in the browser
-
Cataldo M, de Souza C, Dittrich Y, Hoda R, Sharp H, eds., (ACM Press, New York)
-
Goldman M, Little G, Miller RC (2011) Collabode: Collaborative coding in the browser. Cataldo M, de Souza C, Dittrich Y, Hoda R, Sharp H, eds. Proc. 4th Internat. Workshop on Cooperative and Human Aspects of Software Engrg. (CHASE'11) (ACM Press, New York), 65-68.
-
(2011)
Proc. 4th Internat. Workshop on Cooperative and Human Aspects of Software Engrg. (CHASE'11)
, pp. 65-68
-
-
Goldman, M.1
Little, G.2
Miller, R.C.3
-
34
-
-
54149117233
-
Modeling social interactions: Identification, empirical methods and policy implications
-
Hartmann W, Manchanda P, Nair H, Bothner M, Dodds P, Godes D, Hosanagar K, Tucker C (2008) Modeling social interactions: Identification, empirical methods and policy implications. Marketing Lett., 19(3-4):287-304.
-
(2008)
Marketing Lett.
, vol.19
, Issue.3-4
, pp. 287-304
-
-
Hartmann, W.1
Manchanda, P.2
Nair, H.3
Bothner, M.4
Dodds, P.5
Godes, D.6
Hosanagar, K.7
Tucker, C.8
-
35
-
-
84877647211
-
When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products
-
Hildebrand C, Häubl G, Herrmann A, Landwehr J (2013) When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products. Inform. Systems Res. 24(1):14-29.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 14-29
-
-
Hildebrand, C.1
Häubl, G.2
Herrmann, A.3
Landwehr, J.4
-
36
-
-
33748544940
-
Network-based marketing: Identifying likely adopters via consumer networks
-
Hill S, Provost F, Volinsky C (2006) Network-based marketing: Identifying likely adopters via consumer networks. Statist. Sci. 21(2):256-276.
-
(2006)
Statist. Sci.
, vol.21
, Issue.2
, pp. 256-276
-
-
Hill, S.1
Provost, F.2
Volinsky, C.3
-
38
-
-
84875426640
-
Creating a measurable social media marketing strategy for hokey pokey: Increasing the value and ROI of intangibles and tangibles
-
Forthcoming.
-
Kumar V, Bhaskaran V, Mirchandani R, Shah M (2013) Creating a measurable social media marketing strategy for hokey pokey: Increasing the value and ROI of intangibles and tangibles. Marketing Sci. Forthcoming.
-
(2013)
Marketing Sci.
-
-
Kumar, V.1
Bhaskaran, V.2
Mirchandani, R.3
Shah, M.4
-
39
-
-
77954619566
-
What is Twitter, a social network or a news media?
-
Rappa M, Jones P, Freire J, Chakrabarti S, eds., (ACM Press, New York)
-
Kwak H, Lee C, Park H, Moon S (2010) What is Twitter, a social network or a news media? Rappa M, Jones P, Freire J, Chakrabarti S, eds. Proc. 19th Internat. Conf. World Wide Web (ACM Press, New York), 591-600.
-
(2010)
Proc. 19th Internat. Conf. World Wide Web
, pp. 591-600
-
-
Kwak, H.1
Lee, C.2
Park, H.3
Moon, S.4
-
40
-
-
33746341776
-
Word of mouth for movies: Its dynamics and impact on box-office revenue. J
-
Liu Y (2006) Word of mouth for movies: Its dynamics and impact on box-office revenue. J. Marketing 70(3):74-89.
-
(2006)
Marketing
, vol.70
, Issue.3
, pp. 74-89
-
-
Liu, Y.1
-
41
-
-
67449159223
-
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
-
Luo X (2009) Quantifying the long-term impact of negative word of mouth on cash flows and stock prices. Marketing Sci. 28(1):148-165.
-
(2009)
Marketing Sci.
, vol.28
, Issue.1
, pp. 148-165
-
-
Luo, X.1
-
42
-
-
84877686096
-
Social media and firm equity value
-
Luo X, Zhang J, Duan W (2013) Social media and firm equity value. Inform. Systems Res. 24(1):146-163.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 146-163
-
-
Luo, X.1
Zhang, J.2
Duan, W.3
-
43
-
-
33646338900
-
Promotional chat on the Internet
-
Mayzlin D (2006) Promotional chat on the Internet. Marketing Sci. 25(2):155-163.
-
(2006)
Marketing Sci.
, vol.25
, Issue.2
, pp. 155-163
-
-
Mayzlin, D.1
-
45
-
-
84877679770
-
Active social media management: The case of healthcare
-
Miller A, Tucker C (2013) Active social media management: The case of healthcare. Inform. Systems Res. 24(1):52-70.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 52-70
-
-
Miller, A.1
Tucker, C.2
-
46
-
-
77955624723
-
Asymmetric social interactions in prescription behavior: The role of opinion leaders
-
Nair H, Manchanda P, Bhatia T (2010) Asymmetric social interactions in prescription behavior: The role of opinion leaders. J. Marketing Res. 47(5):883-895.
-
(2010)
J. Marketing Res.
, vol.47
, Issue.5
, pp. 883-895
-
-
Nair, H.1
Manchanda, P.2
Bhatia, T.3
-
48
-
-
27544481423
-
Two-sided network effects: A theory of information product design
-
Parker G, Van Alstyne M (2005) Two-sided network effects: A theory of information product design. Management Sci. 51(10):1494-1504.
-
(2005)
Management Sci.
, vol.51
, Issue.10
, pp. 1494-1504
-
-
Parker, G.1
Van Alstyne, M.2
-
49
-
-
84877685551
-
The effect of customers? Social media participation on customer visit frequency and profitability: An empirical investigation
-
Rishika R, Kumar A, Janakiraman R, Bezawada R (2013) The effect of customers? Social media participation on customer visit frequency and profitability: An empirical investigation. Inform. Systems Res. 24(1):108-127.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 108-127
-
-
Rishika, R.1
Kumar, A.2
Janakiraman, R.3
Bezawada, R.4
-
50
-
-
77951622706
-
The central role of propensity score in observational studies for causal effects
-
Rosenbaum P, Rubin D (1983) The central role of propensity score in observational studies for causal effects. Biometrika 70(1): 41-55.
-
(1983)
Biometrika
, vol.70
, Issue.1
, pp. 41-55
-
-
Rosenbaum, P.1
Rubin, D.2
-
51
-
-
0004175691
-
-
(Harvard Business Review Press, Cambridge, MA).
-
Shapiro C, Varian H (1998) Information Rules (Harvard Business Review Press, Cambridge, MA).
-
(1998)
Information Rules
-
-
Shapiro, C.1
Varian, H.2
-
52
-
-
36448945899
-
Local network effects and complex network structure
-
Sundararajan A (2007) Local network effects and complex network structure. B.E. J. Theoret. Econom. 7(1):46.
-
(2007)
B.E. J. Theoret. Econom.
, vol.7
, Issue.1
, pp. 46
-
-
Sundararajan, A.1
-
54
-
-
84859342654
-
Does chatter really matter? Dynamics of user-generated content and stock performance
-
Tirunillai S, Tellis G (2012) Does chatter really matter? Dynamics of user-generated content and stock performance. Marketing Sci. 31(2):198-215.
-
(2012)
Marketing Sci.
, vol.31
, Issue.2
, pp. 198-215
-
-
Tirunillai, S.1
Tellis, G.2
-
55
-
-
77955682693
-
Determining influential users in internet social networks
-
Trusov M, Bodapati A, Bucklin R (2010) Determining influential users in internet social networks. J. Marketing Res. 47(4): 643-658.
-
(2010)
J. Marketing Res.
, vol.47
, Issue.4
, pp. 643-658
-
-
Trusov, M.1
Bodapati, A.2
Bucklin, R.3
-
56
-
-
84877644300
-
Social network effects on productivity and job security: Evidence from the adoption of a social networking tool
-
Wu L (2013) Social network effects on productivity and job security: Evidence from the adoption of a social networking tool. Inform. Systems Res. 24(1):30-51.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 30-51
-
-
Wu, L.1
-
57
-
-
84877678539
-
Social ties and user content generation: Evidence from Flickr
-
Zeng X, Wei L (2013) Social ties and user content generation: Evidence from Flickr. Inform. Systems Res. 24(1):71-87.
-
(2013)
Inform. Systems Res.
, vol.24
, Issue.1
, pp. 71-87
-
-
Zeng, X.1
Wei, L.2
-
58
-
-
85041825432
-
-
Learning how to learn from opinions. Working paper.
-
Zhang Y, Godes D (2012) Learning how to learn from opinions. Working paper.
-
(2012)
-
-
Zhang, Y.1
Godes, D.2
-
59
-
-
77958129474
-
Co-Creation: Toward a taxonomy and an integrated research perspective
-
Zwass V (2010) Co-Creation: Toward a taxonomy and an integrated research perspective. Internat. J. Electronic Commerce 15(1):11-48.
-
(2010)
Internat. J. Electronic Commerce
, vol.15
, Issue.1
, pp. 11-48
-
-
Zwass, V.1
|