Cross-functional integration in the sustainable new product development process: The role of the environmental specialist

Industrial Marketing Management

Volumn 50, Issue , 2015, Pages 150-161

  Genç, Ebru ^a   Di Benedetto, C Anthony ^b  

^a ABDULLAH GUL UNIVERSITY   (Turkey)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Cross functional integration; Environmental specialist; New product performance; Sustainable new product development

Indexed keywords

EID: 84952628433     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.05.001     Document Type: Article

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