Best practices for new product pricing: Impact on market performance and price level under different conditions

Journal of Product Innovation Management

Volumn 30, Issue 3, 2013, Pages 560-573

  Ingenbleek, Paul T M ^a   Frambach, Ruud T ^b   Verhallen, Theo M M ^c  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b VU University   (Netherlands)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; COST ACCOUNTING; ECONOMICS; INDUSTRY; INVESTMENTS; MANAGERS; RESEARCH;

EMPIRICAL RESEARCH; KNOWLEDGE DEVELOPMENT; MARKET PERFORMANCE; NEW PRODUCT DEVELOPMENT PROCESS; NEW PRODUCT PERFORMANCE; NUMERICAL COGNITION; PENETRATION PRICING; PRICING PRACTICES;

COSTS;

EID: 84876714308     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12008     Document Type: Article

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