The impact of sales management changes on new product success

Journal of the Academy of Marketing Science

Volumn 24, Issue 3, 1996, Pages 263-270

  Rochford, Linda ^a   Wotruba, Thomas R ^b  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030554794     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396243007     Document Type: Article

References (25)

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