Shouldn't customers control customized product development?

Journal of Product Innovation Management

Volumn 30, Issue 6, 2013, Pages 1242-1253

  Smets, Lydie P M ^a   Langerak, Fred ^a   Rijsdijk, Serge A ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL RESEARCH; MANUFACTURE; PRODUCT DEVELOPMENT; SALES;

BUSINESS TO BUSINESS; CUSTOMER PARTICIPATION; CUSTOMIZED PRODUCTS; DEVELOPMENT APPROACH; INTER-ORGANIZATIONAL RELATIONSHIPS; NEW PRODUCT PERFORMANCE; PRODUCT CUSTOMIZATION; RESEARCH OBJECTIVES;

PROCESS CONTROL;

EID: 84886097181     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12057     Document Type: Conference Paper

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