New product development: Using the salesforce to identify opportunities

Journal of Business and Industrial Marketing

Volumn 12, Issue 1, 1997, Pages 33-50

  Gordon, Geoffrey L ^a   Schoenbachler, Denise D ^a   Kaminski, Peter F ^a   Brouchous, Kimberly A ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b Computer Management Sciences Inc ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006551112     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629710157922     Document Type: Article

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