Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View

Journal of International Marketing

Volumn 11, Issue 4, 2003, Pages 81-112

  Im, Subin ^a   Nakata, Cheryl ^b   Park, Heungsoo ^c   Ha, Young Won ^d  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^c Yonsei University   (South Korea)

^d Sogang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542711641     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.4.81.20149     Document Type: Review

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