Relationship marketing and social marketing

The SAGE Handbook of Social Marketing

Volumn , Issue , 2011, Pages 44-60

  Marques, Susana ^a   Domegan, Christine ^b  

^a High Institute of Administration and Management ^*  (Portugal)

^b NATIONAL UNIVERSITY OF IRELAND   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84950276004     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446201008.n4     Document Type: Chapter

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