Appealing to positive motivations and emotions in social marketing: Example of a positive parenting campaign

Social Marketing Quarterly

Volumn 4, Issue 4, 1998, Pages 48-53

  Henley, Nadine ^a   Donovan, Robert J ^b   Moorhead, Helen ^c  

^a EDITH COWAN UNIVERSITY   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^c Family and Children's Services   (Australia)

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EID: 70349624639     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1998.9961018     Document Type: Article

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