Cultural influences on representations of the consumer in marketing theory

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 332-352

  Maclaran, Pauline ^a   Hogg, Margaret K ^b   Bradshaw, Alan ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949784051     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n19     Document Type: Chapter

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