Living with ambivalence: Attitudes to advertising in postmodern times

Marketing Theory

Volumn 1, Issue 1, 2001, Pages 91-108

  O'Donohoe, Stephanie ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

advertising; advertising literacy; ambivalence; attitudes; popular culture; postmodernism

Indexed keywords

EID: 0039597941     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100104     Document Type: Article

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