Scholars who stare at goats: The collaborative circle cycle in creative consumer research

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1396-1414

  Bradshaw, Alan ^a,b   Brown, Stephen ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Consumer research; Group behaviour; Marketing; Professional education

Indexed keywords

EID: 54849413806     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903727     Document Type: Review

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