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Volumn 4, Issue 3, 2004, Pages 171-185

Ambi-diegetic music in films as a product design and -placement strategy: The sweet smell of success

(1)  Holbrook, Morris B a  

a NONE   (United States)

Author keywords

ambi diegetic music in films; film music; product design; product placement; symbolic consumer behavior; symbolic consumption

Indexed keywords


EID: 84990321134     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593104045535     Document Type: Article
Times cited : (22)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.