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Volumn 45, Issue 1, 2009, Pages 35-37
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The modeling-empiricism gap: Lessons from the qualitative-quantitative gap in consumer research
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Author keywords
[No Author keywords available]
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Indexed keywords
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EID: 58149188034
PISSN: 15232409
EISSN: 1745493X
Source Type: Journal
DOI: 10.1111/j.1745-493X.2009.03153.x Document Type: Article |
Times cited : (6)
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References (7)
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