Listening in on social media: A joint model of sentiment and venue format choice

Journal of Marketing Research

Volumn 51, Issue 4, 2014, Pages 387-402

  Schweidel, David A ^a   Moe, Wendy W ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Brand tracking; Online word of mouth; Social media; Social media analytics; Social media research

Indexed keywords

EID: 84940223339     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0424     Document Type: Article

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