Intrinsic vs. image-related utility in social media: Why do people contribute content to Twitter?

Marketing Science

Volumn 32, Issue 3, 2013, Pages 368-392

  Toubia, Olivier ^a   Stephen, Andrew T ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Dynamic discrete choice models; Field experiments; Social media

Indexed keywords

EID: 84878261344     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0773     Document Type: Article

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