A Multiactivity latent attrition model for customer base analysis

Marketing Science

Volumn 33, Issue 2, 2014, Pages 273-286

  Schweidel, David A ^a   Park, Young Hoon ^b   Jamal, Zainab ^c  

^a EMORY UNIVERSITY   (United States)

^b The Samuel Curtis Johnson Graduate School of Management   (United States)

^c HEWLETT PACKARD LABORATORIES   (United States)

Author keywords

Customer base analysis; Digital content; Latent changepoint model; Multivariate 'buy 'til you die' model; Multivariate choice model

Indexed keywords

EID: 84897838667     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0832     Document Type: Article

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