Quantitative trendspotting

Journal of Marketing Research

Volumn 49, Issue 4, 2012, Pages 514-536

  Du, Rex Yuxing ^a,b   Kamakura, Wagner A ^a,b  

^a UNIVERSITY OF HOUSTON   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Common trends; Factor analysis; Market sensing; Marketing intelligence; Multivariate time series analysis; Online searches; Quantitative trendspotting

Indexed keywords

EID: 84865483914     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0167     Document Type: Article

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