SilverScreener: A modeling approach to movie screens management

Marketing Science

Volumn 18, Issue 3, 1999, Pages 352-372

  Swami, Sanjeev ^a   Eliashberg, Jehoshua ^b   Weinberg, Charles B ^c  

^a INDIAN INSTITUTE OF TECHNOLOGY KANPUR   (India)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Decision support systems; Integer programming; Movies; Retailing; Scheduling

Indexed keywords

EID: 0033235403     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.352     Document Type: Article

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