The differing roles of success drivers across sequential channels: An application to the motion picture industry

Journal of the Academy of Marketing Science

Volumn 34, Issue 4, 2006, Pages 559-575

  Hennig Thurau, Thorsten ^a   Houston, Mark B ^b   Walsh, Gianfranco ^c  

^a BAUHAUS UNIVERSITY WEIMAR   (Germany)

^b UNIVERSITY OF MISSOURI   (United States)

^c Rheinland Pfälzische Technische Universität Kaiserslautern Landau   (Germany)

Author keywords

Cognitive categorization; Information economics; Motion picture success; Partial least squares; Sequential distribution channels

Indexed keywords

EID: 33748462315     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306286935     Document Type: Review

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