The case of wine: understanding Chinese gift-giving behavior

Marketing Letters

Volumn 26, Issue 3, 2015, Pages 335-361

  Yang, Ye ^a   Paladino, Angela ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

China; Consumer behavior; Country of origin; Culture; Emerging markets; Ethnocentrism; Gift giving; Gifting; Social image; Theory of planned behavior; Wine consumption; Wines

Indexed keywords

EID: 84938972615     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-015-9355-0     Document Type: Article

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