Why do people drink wine? A consumer-Focused exploration

Journal of Food Products Marketing

Volumn 14, Issue 3, 2008, Pages 13-32

  Charters, Steve ^a   Pettigrew, Simone ^b  

^a NEOMA BUSINESS SCHOOL   (France)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Australia; Motivation; Wine consumption

Indexed keywords

EID: 67650097309     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440801985894     Document Type: Article

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