Chinese and British consumers' evaluation of Chinese and international brands and factors affecting their choice

Journal of World Business

Volumn 47, Issue 1, 2012, Pages 54-63

  Laforet, Sylvie ^a   Chen, Junsong ^b  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

Brand choice factors; British and Chinese consumers; Chinese brands evaluation; Chinese international expansion; COO effect; Developed and developing markets

Indexed keywords

EID: 82755187531     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2010.10.020     Document Type: Article

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