The underlying motivations of Chinese wine consumer behaviour

Asia Pacific Journal of Marketing and Logistics

Volumn 23, Issue 4, 2011, Pages 473-485

  Somogyi, Simon ^a   li, Elton ^b   Johnson, Trent ^b   Bruwer, Johan ^b   Bastian, Susan ^b  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

China; Consumer behaviour; Cultural values; Food and beverage marketing; Marketing in China; Wine consumption; Wines

Indexed keywords

EID: 84873423829     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851111165039     Document Type: Article

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