Chinese cultural values and gift-giving behavior

Journal of Consumer Marketing

Volumn 24, Issue 4, 2007, Pages 214-228

  Qian, Wang ^a   Razzaque, Mohammed Abdur ^b   Keng, Kau Ah ^c  

^a Institute of Business   (Singapore)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

China; Consumer behaviour; National cultures

Indexed keywords

EID: 34547313676     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710756002     Document Type: Article

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