Perception of US branded apparel in Shanghai

Journal of Fashion Marketing and Management

Volumn 8, Issue 2, 2004, Pages 141-153

  Delong, Marilyn ^a   Bao, Mingxin ^b   Wu, Juanjuan ^a   Chao, Huang ^b   Li, Meng ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b DONGHUA UNIVERSITY   (China)

Author keywords

Brand awareness; Brand identity; China; Consumer psychology; Marketing; United States of America

Indexed keywords

BRANDING; CLOTHING INDUSTRY; CONSUMER RESEARCH; MARKET;

EID: 3042819236     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410537843     Document Type: Article

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