When companies do good, are their products good for you? How corporate social responsibility creates a health halo

Journal of Public Policy and Marketing

Volumn 34, Issue 1, 2015, Pages 19-31

  Peloza, John ^a   Ye, Christine ^b   Montford, William J ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b Westminster College   (United States)

^c FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Corporate social responsibility; Health halo; Inferences; Nutrition; Overconsumption

Indexed keywords

EID: 84931838128     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.13.037     Document Type: Article

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