Calorie estimation biases in consumer choice

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Volumn , Issue , 2015, Pages 104-121

  Chernev, Alexander ^a   Chandon, Pierre ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b INSEAD   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85076561367     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (38)

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