Deception by implication: A typology of truthful but misleading advertising and labeling claims

Journal of Public Policy and Marketing

Volumn 30, Issue 2, 2011, Pages 157-167

  Hastak, Manoj ^a   Mazis, Michael B ^a  

^a AMERICAN UNIVERSITY   (United States)

Author keywords

Deceptive advertising; Federal trade commission; Food and drug administration; Information processing; Labeling; Typology

Indexed keywords

EID: 83455203334     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.30.2.157     Document Type: Article

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