Sponsoring the Beijing Olympic Games: Patterns of sponsor advertising

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 1, 2010, Pages 8-24

  Söderman, Sten ^a   Dolles, Harald ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b German Graduate School of Management and Law (GGS)   (Germany)

Author keywords

Advertising; China; Olympic Games; Sponsorship

Indexed keywords

EID: 84931059636     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011013128     Document Type: Article

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