Selection of leveraging strategies by national Olympic sponsors: A proposed model

International Journal of Sports Marketing and Sponsorship

Volumn 9, Issue 4, 2008, Pages 271-289

  Davies, Fiona ^a   Tsiantas, Georgios ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b Citibank International Plc   (Greece)

Author keywords

Athens; Involvement; Leveraging; Olympic sponsorship

Indexed keywords

EID: 70349125089     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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