Correlates of successful brand advertising in China

Asia Pacific Journal of Marketing and Logistics

Volumn 19, Issue 1, 2007, Pages 40-56

  Tai, Susan H C ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Advertising; Brand image; China; Marketing

Indexed keywords

EID: 70350044646     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850710720894     Document Type: Article

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