Extension to alliance: Aaker and Keller's model revisited

Journal of Product and Brand Management

Volumn 15, Issue 1, 2006, Pages 15-22

  James, David Owens ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

Brand extensions; Brand identity; Brand management; Product management; United Kingdom

Indexed keywords

EID: 33745862365     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610650846     Document Type: Article

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