Ambush marketing in China: Counterbalancing olympic sponsorship efforts

Asian Business and Management

Volumn 7, Issue 2, 2008, Pages 243-263

  Preuss, Holger ^a   Gemeinder, Kai ^a   Séguin, Benoit ^b  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

^b UNIVERSITY OF OTTAWA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 66849134950     PISSN: 14724782     EISSN: 14769328     Source Type: Journal    
DOI: 10.1057/abm.2008.3     Document Type: Article

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