Olympic sponsorship: Evolution, challenges and impact on the Olympic Movement

International Journal of Sports Marketing and Sponsorship

Volumn 9, Issue 4, 2008, Pages 256-270

  Giannoulakis, Chrysostomos ^a,b   Stotlar, David ^c   Chatziefstathiou, Dikaia ^d  

^a UNIVERSITY OF NEVADA   (United States)

^b University of Northern Colorado ^*  (United States)

^c UNIVERSITY OF NORTHERN COLORADO   (United States)

^d CANTERBURY CHRIST CHURCH UNIVERSITY   (United Kingdom)

Author keywords

Olympic games; Olympic movement; Olympic sponsorship; Sports marketing

Indexed keywords

EID: 70349091935     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsms-09-04-2008-b005     Document Type: Article

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