On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Journal of Retailing

Volumn 91, Issue 2, 2015, Pages 217-234

  Wang, Rebecca Jen Hui ^a   Malthouse, Edward C ^b   Krishnamurthi, Lakshman ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Beta regression; Habitual purchases; Mobile shopping adoption; Online grocery retail; Propensity score; Survival analysis

Indexed keywords

EID: 84929261798     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2015.01.002     Document Type: Article

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