Quantifying transaction costs in online/off-line grocery channel choice

Marketing Science

Volumn 31, Issue 1, 2012, Pages 96-114

  Chintagunta, Pradeep K ^a   Chu, Junhong ^b   Cebollada, Javier ^c  

^a UNIVERSITY OF CHICAGO   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Channel choice; Green shopping; Hierarchical bayesian; Online grocery shopping; Plausibly exogenous; Transaction costs

Indexed keywords

EID: 84857175145     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0678     Document Type: Article

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