Mobile shopping motivation: An application of multiple discriminant analysis

International Journal of Retail and Distribution Management

Volumn 40, Issue 10, 2012, Pages 778-789

  Yang, Kiseol ^a   Kim, Hye Young ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Consumer behaviour; Mobile communications systems; Mobile shoppers; Mobile shopping; Shopping motivations

Indexed keywords

EID: 84865390642     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551211263182     Document Type: Article

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