Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil

International Marketing Review

Volumn 32, Issue 3-4, 2015, Pages 389-413

  Thøgersen, John ^a   de Barcellos, Marcia Dutra ^b   Perin, Marcelo Gattermann ^c   Zhou, Yanfeng ^d  

^a AARHUS UNIVERSITY   (Denmark)

^b FEDERAL UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^c PONTIFICAL CATHOLIC UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^d SUN YAT SEN UNIVERSITY   (China)

Author keywords

Brazil; China; Consumer attitudes; Cross cultural studies; Ecology; Values

Indexed keywords

EID: 84929166539     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-06-2013-0123     Document Type: Article

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