Chinese consumers' adoption of a 'green' innovation - The case of organic food

Journal of Marketing Management

Volumn 28, Issue 3-4, 2012, Pages 313-333

  Thøersen, John ^a   Zhou, Yanfeng ^b  

^a AARHUS UNIVERSITY   (Denmark)

^b SUN YAT SEN UNIVERSITY   (China)

Author keywords

China; consumer motivation; mall intercept survey; organic food

Indexed keywords

EID: 84859151566     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.658834     Document Type: Article

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