An empirical study on continuance intention of mobile social networking services: Integrating the IS success model, network externalities and flow theory

Asia Pacific Journal of Marketing and Logistics

Volumn 26, Issue 2, 2014, Pages 168-189

  Gao, Lingling ^a   Bai, Xuesong ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

Customer retention; Information systems; Mobile communications

Indexed keywords

EID: 84928715756     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/APJML-07-2013-0086     Document Type: Article

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