The role of (personal) network effects and switching costs in determining mobile users' choice

Journal of Information Technology

Volumn 24, Issue 2, 2009, Pages 160-171

  Maicas, Juan Pablo ^a   Polo, Yolanda ^a   Sese, Francisco Javier ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Mobile communications industry; Personal network effects; Switching costs

Indexed keywords

EID: 67149126769     PISSN: 02683962     EISSN: 14664437     Source Type: Journal    
DOI: 10.1057/jit.2008.35     Document Type: Article

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