Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience

Computers in Human Behavior

Volumn 27, Issue 2, 2011, Pages 883-889

  Zhou, Tao ^a   Lu, Yaobin ^b  

^a HANGZHOU DIANZI UNIVERSITY   (China)

^b HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Flow experience; Loyalty; Mobile IM; Network externalities

Indexed keywords

ATTENTION FOCUS; DATA ANALYSIS; FLOW EXPERIENCE; INSTANT MESSAGING; LOYALTY; MOBILE IM; MOBILE SERVICE PROVIDERS; NETWORK EXTERNALITIES; NETWORK EXTERNALITY; NETWORK SIZE; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; SERVICE PROVIDER; STRUCTURAL EQUATION MODELING; SWITCHING COSTS; USAGE EXPERIENCE;

MESSAGE PASSING; WORLD WIDE WEB;

WIRELESS NETWORKS;

EID: 79551491710     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.11.013     Document Type: Article

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