Eco-labelling brand strategy: Independent certification versus self-declaration

European Business Review

Volumn 26, Issue 4, 2014, Pages 305-329

  Dekhili, Sihem ^a   Achabou, Mohamed Akli ^b  

^a University of Strasbourg   (France)

^b IPAG Paris Business School ^*  (France)

Author keywords

Conjoint analysis; Independent certification; Nespresso brand; Responsible labelling; Self declaration

Indexed keywords

EID: 84926337824     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/EBR-06-2013-0090     Document Type: Article

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