Label confusion: The Groucho effect of uncertain standards

Management Science

Volumn 57, Issue 9, 2011, Pages 1512-1527

  Harbaugh, Rick ^a   Maxwell, John W ^a   Roussillon, Beatrice ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIV GRENOBLE ALPES   (France)

Author keywords

Communications; Environment; Information theory; Marketing

Indexed keywords

ECOLABELS; ENVIRONMENT; ENVIRONMENTAL QUALITY; INFORMATIVENESS;

INFORMATION THEORY;

STANDARDS;

EID: 80052754617     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1412     Document Type: Article

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